Bruce Glassner
Marketing & Communications

Welcome to my professional website.

Thank you for taking time to review my background in
marketing research, strategy and creative.

Most of the work you'll see here was done as a senior writer or
creative manager for major advertising agencies -- J. Walter
Thompson, BBDO, McCann-Erickson and Grey.  A portion of
the work was done  as a supplier to smaller marketing groups
specializing in medical communications, direct marketing and
e-Business.

Virtually every creative sample displayed here is the key
element of a multi-component, long-running campaign which
achieved its ambitious business goals. Many also received
prestigious awards for creative excellence.  

The building blocks of both business and creative success --
market research, competitive positioning, brand and category
definition, and focused messaging -- are highly proprietary. My
work in these areas can't be shared.  Their influence is obvious
in my creative work -- and have become, in themselves, a
major part of my consultancy.

Today, I'm serving as a resource for brand development,
strategic marketing, and creative projects for clients on both
the U.S.  East and West Coasts. My current clients are
involved in a variety of "hot" markets:  wireless
communications, biotechnology, residential construction, and
regional economic development.

When your organization needs both style and substance for a
critical marketing project, please keep me in mind.