Reference

Bud Barnes
Sr. Account Director
J. Walter Thompson

March 4,  2003

I am writing as a reference for Bruce Glassner.

Bruce and I worked together at J. Walter Thompson in San Jose from my arrival
in1999 through 2001. During our two-year "partnership," my role was Account
Director, Bruce was Director of Client Strategy. Bruce directed primary and
secondary research, quantitative and qualitative data interpretation, while authoring
brand perception, positioning and core messaging. These were often high six-figure
engagements resulting in successful brand strategy and marcom recommendations.  

Bruce's attributes are best described as:

Diverse - he has played several roles directing marcom activities...from client service
and creative strategy to creative execution (he's a talented writer). He has managed
clients across several sectors, including technology, consumer products and B2B.

Smart - Bruce is intelligent. Very intelligent. He has exceptional skills for understanding
diverse opinions. More importantly, he digests information to present thorough, honest
and insightful direction. He provides excellent rationale to support his POV.

Presentation skills - he is "at his prime" before a group - regardless if they are project
managers or board directors. Bruce speaks with knowledge and authority in new
business situations.

Commitment - Bruce faces difficult situations head-on. In his time at JWT, I
experienced nothing but utmost professionalism in dealing with difficult clients,
shortened timetables, abrupt changes to client strategy. He is exceptionally loyal, very
even tempered and compassionate about the well-being of coworkers and clients alike.

Over my course of 25 years in this business, I have worked with agencies of all
sizes...names you likely know like JWT, Y&R, Dentsu and D'Arcy. In that time, I've
been privileged to work with truly intelligent, insightful, creative and skilled people.
Bruce is among the handful I both admire and envy.

Hiring Bruce will pay big dividends for your company, and your current and future
clients. I'd be happy to speak with you if you have any questions.

Bud Barnes
Sr. Account Director

                              Current contact information on request