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March 15, 2003
To whom it may concern:
Bruce Glassner joined Webmotion as SrVP, Business Development, in May, 2002. He brought a wealth of marketing experience to our business. Among his accomplishments:
> He helped us reposition from a pure Web development company to a vendor of productized tools for on-line marketing and content management.
> He led our marketing and research teams in San Francisco and Ottawa in identifying target markets and creating our database of prospect companies.
> He worked with our internal technical staff to create our automated on-line marketing system – including initial tele-prospecting, targeted outbound e-mail campaigns, response tracking, and sales force follow-up.
> He personally conceived and scripted the animated sales demos on our Web site (www.webmotion.com), as well as a comprehensive demo of our Partner Pages product targeted at Financial Planner groups.
Bruce has been hard-working, focused and loyal, making the most of our limited resources in a challenging market. His working relationships with management, sales and technical staffs have been excellent.
We recommend him highly to anyone seeking a truly multi-faceted marketing pro.
Sincerely,
Lisa Donnelly Co-Founder and Principal Webmotion Inc.
Current contact information on request
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