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March 12, 2003 REFERENCE FOR BRUCE GLASSNER
To Whom it May Concern:
Bruce Glassner worked as a Senior Strategist in the Strategic Planning Department of J Walter Thompson from June to December 2000, under my direction. Prior to my joining the agency, Bruce also worked as Creative Director.
Bruce has a unique skill set, having worked both in creative and strategic positions, and brings a high level of creative sensitivity to his strategic work. I very much appreciated his experience and knowledge of the technology sector, and in creating powerful and actionable strategies for clients.
Bruce's work was always well reasoned and thoughtful, with careful attention to detail and familiarization through research. The result is that Bruce is well prepared and insightful in his approach to a client's marketing challenges. He is an excellent writer, and produced high quality written documents.
He is also highly versatile, and draws on an extensive bank of experience, meaning that he is knowledgeable in all areas of advertising and marketing. He combines a serious and diligent approach to research, with an ability to synthesize and apply what has been discovered, and a wealth of ideas and strategic insights.
Nicola Lockey VP Strategic Planning Services
Current contact information on request
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