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February 28, 2003
I have worked with Bruce Glassner for over 7 years now and can say without reservation that he is one of the best writers that I have had the pleasure of working with in my 20 year advertising career.
He is one of the very few writers I have worked with who can create a positioning/strategy statement based on research, look at it objectively, then step back and review creative in terms of the real business needs of the client. This, as you know, does not always jive with creative types.
As the former Executive Creative Director of J. Walter Thompson Technology Communications Group, the agency where we spent our time together, I can tell you that Bruce cares about delivering work that gets results. As a result, we knocked out a lot of very effective advertising. I have no doubt that he can do it for you.
Marlin Neufeld
Contact information on request
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