Background

Bruce Glassner
Marketing and Communications

Overview

An extraordinary, multi-talented marketing executive offers a rare
combination of world-class experience in strategic marketing, branding,
marketing group management, and award-winning advertising.  Special
depth in high technology, biotech/pharma, and financial services.

Summary of Experience

Marketing Strategy – Director of Client Strategy, J. Walter Thompson
Technology Group. Applied research-based Account Planning
methodologies to create brand identity, positioning, and core messaging
for enterprises in information technology and medical technology.

Marketing/Sales Management – SrVP, Business Development, Webmotion
Inc. Developed and managed integrated research, telemarketing, on-line
marketing, and direct sales programs. Provided eCRM and eCM solutions to
financial services enterprises and government agencies.

Creative Management - VP, Director of Creative Services,  J. Walter
Thompson Technology Group. Managed internal creative and production
teams producing the full range of corporate, marketing, on-line, and sales
channel materials. Clients ranged from start-ups to Global 1000.

Award-Winning Writing – Sr. Writer/Producer.  McCann-Erickson, BBDO,  
Grey. Created concepts and copy for consumer products in broadcast,
print, outdoor, and direct marketing campaigns.
Major awards: 5 International CLIOs, 7 national and regional ADDY
Awards,  “World’s Ten Best Direct Marketing Campaigns.”

References